EAR:: How we will get there

'EAR:' Education, Advocacy, and Recognition

Education (of fans, and the general public) 

• that music, like most art, doesn't just 'happen:' it requires substantial preparation
• that the money they pay to see the band doesn't necessarily go to the band. 
• that musicians are generally guaranteed zero for a performance
• the difference between a hobby and a service

Advocacy (on behalf of Musicians) 

• the difference between a hobby and a service
• 'exposure' is almost always a myth
• performing 'for the love' devalues everybody
• musicians allowed this situation to backslide, and, together, can raise it back up
• Empowering musicians to take action

Recognition: Fair Trade Music will  

• Partner with and actively promote signatory live venues - musicians can't thrive when venues are struggling.
• Promote an atmosphere of mutual support and collaboration between musicains and venues
• Build a brand of quality music that brings in more customers who'll want to stay - - and come back