For The Birds

For The Birds

from 'four things every musician's gotta know' #4: “Exposure” kills.It’s no coincidence that this term refers to what kills you in bad weather. Although genuinely valuable exposure opportunities show up, they’re quite rare. “Exposure” is almost always offered as a feeble excuse to try to get naive performers to work for low or no compensation, based on the mere chance of an intangible commodity of dubious real value. The term is so common that booking agents will tout their venue’s excellent exposure opportunity, yet tell you (in the same breath!) that the place has no built in draw and you'll have to bring your own following. 

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