Almost anyone you talk to will say they "support" music. To them, that usually means to go to a show, clap, and smile.However, we live in an age where music is instantly produced by white plastic electronic devices for free. Why would any one pay for that? Musicans are just hobbysts who appear out of nowhere and 'have fun,' right? It's getting more and more difficult to remind people that what musicians do is a service that has value, and they have bills to pay just like everybody else. Part of the campaign's goals is to educate the general public that music takes preparation: a poll we did a few years back indicated that on average, musicians spend four hours preparing for every hour that they're on stage. Many do much, much more.